In today’s digital-first world, direct mail remains one of the most powerful and reliable ways to drive sales. Unlike digital ads that are easily ignored or blocked, physical mail demands attention, builds trust, and inspires action—leading to higher engagement and conversion rates.
The United States Postal Service processes an astounding 400 million mail pieces daily, reaching 98% of the U.S. population within just three days. For businesses looking to leverage this extensive network, Priority Mail Open and Distribute (PMOD) offers a game-changing solution.
Direct mail has emerged as a marketing powerhouse, driving engagement through tactile, sensory, and interactive techniques. The USPS TSI Promotion enables businesses to close the attribution gap, leverage omnichannel strategies, and create unforgettable campaigns that inspire action.
Anro partnered with the zoo to create a direct mail campaign with personalized full-color letters sent monthly to members. The results? Increased engagement and renewed memberships. Read the full case study!
As we approach 2025, the United States Postal Service (USPS) continues its commitment to encouraging direct mail usage and demonstrating its value to marketers. The newly announced promotions offer exciting opportunities for businesses to enhance their marketing strategies while enjoying postage discounts.
Discover how printing on paper can be an eco-friendly choice. Learn how sustainability print practices and partnerships with carbon-neutral printers like Anro reduce environmental impact, supporting a greener future through direct mail.
Choosing between version printing and variable printing can greatly influence the effectiveness and cost of your direct mail campaigns. Understanding the difference can help you optimize for quick turnaround times, lower postage costs, and better results.
Hey there, mailing enthusiasts!
We’ve got some exciting news that’s sure to put a smile on your face—and a little extra cushion in your budget.
At Anro, we’re not just committed to providing top-quality products and services; we’re also dedicated to making a positive impact on the environment. We’re excited to share some significant updates on our efforts to reduce our carbon emissions and contribute to a more sustainable future.
